Campaign Stories
When products and brands need to make their mark
Funner Than Fun-Size
The Challenge:
Launch a brand-new candy bar line under the WW umbrella—making it feel joyful, crave-worthy, and totally unexpected for a wellness brand.
What I Did:
Led the creative direction across packaging, digital, and retail—bringing a nostalgic, playful energy to every touchpoint. We designed each bar as a bold character in its own right and built a campaign that felt fun, flavorful, and proudly indulgent.
The Outcome:
→ Top-performing product across all WW channels
→ Sold out in record time
→ Created a fresh brand moment that redefined what “on plan” could taste like
Illustrations by James Gulliver Hancock
WW Studio Signs
Emails
Organic Social Media
WW Shop Homepage Banner
WW Studio Ad
HBO On The Move
The Challenge:
Support HBO’s headquarters relocation with a yearlong internal campaign that kept teams informed, organized, and excited.
What I Did:
I led the campaign solo—creating a cohesive internal brand across posters, signage, floorplans, swag, and printed guides. From early previews to move-day logistics, the work brought clarity, consistency, and just enough fun to make the transition feel seamless.
The Outcome:
→ A cohesive internal campaign that minimized confusion and boosted excitement
→ Maintained brand consistency across dozens of collateral pieces
→ Helped make a massive corporate move feel personal, organized, and even fun
Make Some Noise
The Challenge:
Launch a new high-protein snack line that delivered serious crunch—with zero diet vibes. The product was bold, unexpected, and made with fava beans—so we needed creative that could match that energy.
What I Did:
I led creative across packaging and campaign—developing a punchy, playful identity that made noise in the best way. From bright color systems to bold type and cheeky messaging, we positioned Savories as a snack you could feel good about and get excited for. The campaign spanned packaging, email, ecomm, paid ads, and an in-studio video.
The Outcome:
→ A fresh, energetic launch that stood out in the WW ecosystem
→ Cohesive creative across every member touchpoint
→ Brought unexpected swagger to a functional snack
Illustrations by Nishant Choksi
WW Studio Sign
Emails
WW Shop Homepage Banner
Organic Social Media
WW Studio Ad
American Songbook Gala
The Challenge:
Design a refined, modern identity for one of Lincoln Center’s flagship events—this year honoring HBO CEO Richard Plepler.
What I Did:
I led the design of the gala’s visual identity and print collateral, striking a balance between classical elegance and modern edge. The layout subtly referenced a musical staff, while textured backgrounds echoed the rhythm and flow of a composition—an intentional nod to the evening’s theme. The final system reflected the legacy of American music and the creative prestige of HBO, tailored for an audience of artists, donors, and cultural leaders.
The Outcome:
→ A sophisticated visual system rooted in musical form and artistic nuance
→ Print collateral that elevated the guest experience from invite to program
→ A look that honored both the honoree and the cultural moment
Event Invitation Collection
