Hi! I’m Alicia, I’ve always been drawn to stories—the real ones.

The kind that make you lean in, not tune out. That obsession with meaning and clarity drives everything I do as a Creative Director. I help brands figure out what really matters, tell stories people actually care about, and lead teams through transformation without burning them out.

About Seesaw:

As a toddler, I couldn't pronounce my name and proudly introduced myself as "Seasha." That sweet, wobbly nickname stuck with my family, and years later, it inspired Seesaw Creative. Just like storytelling itself, great creative has a push-pull rhythm–discover the human truth, then bring it to life.

I’ve moved 22 times across 4 states, picking up stories, perspectives, and a knack for navigating change.

Over the past decade, I’ve helped brands find clarity in the chaos—from leading a team of 14 through WeightWatchers’ transformation to guiding creative systems that actually scale.

My approach: Figure out what's really happening, find the story that won't change, build systems that can adapt, and keep teams sane through the chaos.

When I'm not solving brand puzzles, you'll find me in my Asheville garden, rearranging the pantry (again), or perfecting the right amount of drinks to have at my desk. Before stepping into creative, I spent six years working in restaurant—learning hustle, resilience, and how to keep cool when things catch fire.

Want someone who can navigate change without losing clarity?

Let's talk!

Brands I've Worked With

Associate Creative Director
Oct 2019 - May 2025
NYC/Asheville (Remote)
Freelance Sr. Designer
Oct 2017 - Oct 2019
NYC
Designer & Account Manager
Feb 2017 - Oct 2017
NYC
Designer
May 2013 - Feb 2017
NYC
Jr. Designer
June 2012 - May 2013
NYC
Notable Internships

Paste Magazine
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Shimon Presents

Hi! I’m Alicia, I’ve always been drawn to stories—the real ones.

I’ve moved 22 times across 4 states, picking up stories, perspectives, and a knack for navigating change.Over the past decade, I’ve helped brands find clarity in the chaos—from leading a team of 14 through WeightWatchers’ transformation to guiding creative systems that actually scale.

My approach: Figure out what's really happening, find the story that won't change, build systems that can adapt, and keep teams sane through the chaos.

Notable Internships

I’ve moved 22 times across 4 states, picking up stories, perspectives, and a knack for navigating change.

Over the past decade, I’ve helped brands find clarity in the chaos—from leading a team of 14 through WeightWatchers’ transformation to guiding creative systems that actually scale.