Alicia Curtis builds bold, joyful brand worlds—and has a damn good time doing it.

With over a decade of experience across wellness, entertainment, and CPG, her work is equal parts strategic and sparkly. She’s got a sharp eye, a strong POV, and a soft spot for brands that aren’t afraid to have a little fun (or a lot).

From digital to packaging to the work that looked effortless but had 93 layers in Photoshop, Alicia turns big, messy ideas into thoughtful, beautifully executed creative. She’s a right-brain dreamer with a left-brain label maker, a big-picture thinker who still notices the kerning. And she believes the best work happens somewhere between a smart brief, a deadline and the same four songs on repeat

When she’s not making creative magic, you’ll find her rearranging the pantry again, tending to her garden, or fawning over her two dogs. She lives in Asheville, NC with her husband, surrounded by mountains, moodboards, and a frankly alarming number of beverages. It’s called balance.

About Seesaw
As a toddler, Alicia (uh-LEE-sha) couldn’t pronounce her name and proudly introduced herself as “Seasha.” That sweet, wobbly nickname—combined with the push-pull rhythm of storytelling and the playfulness at the heart of great design—inspired the name Seesaw.